Our Team

Lauren Heria 
Founder and CEO

Lauren holds an MSc in Sport Business and Innovation and was named as a 2023 Sports Industry Next Gen Leader. Lauren is highly experienced in research, campaigns, major events and stakeholder management.

Jake Toyer
Head of Analytics and Athlete Services

Jake is an experienced football analyst, working in the men’s professional game and the women’s semi-professional game. Jake creates expert football highlight reels that showcase athletes at their best.