Equal Kicks was founded in 2022 by Lauren Heria. Lauren is a professional footballer with a wealth of academic and industry expertise in sport business and commercial innovation. Since the companies launch, we have worked on the UEFA Women’s EURO, with leading sports brands and exciting start-ups. Head to our projects page to see our recent work.

All our projects centre on one simple belief, our mission:-

To achieve gender equality in sport and beyond

As a company founded by a professional female athlete, we have first-hand experience of the challenges and opportunities within women’s sport. We understand the sub-culture, the language, and the rhythm of the evolving women’s sport ecosystem.

We research, create and inspire growth in women’s sport. Through our network and knowledge, we enable early adopters to deeply root into the women’s sport landscape and enact innovative projects that benefit women’s sport and their own commercial interest.